CV guidelines

  • Don’t put anything on a CV unless it will help you get that particular job

  • Tailor CVs for each specific job; they will just see that you are a great fit for their role because most people don’t bother to do this

  • Try to get your CV into one page – maximum two

  • Don’t include a photo unless you’re applying to the USA

  • Never send an unsolicited CV; tempt them to ask you for it

  • Use plenty of white space

  • Place your name big and bold at the top so the employer can find it when you arrive for the interview

  • Use bullet points for achievements using ‘problem, solution, result’. Quantify the achievement in some way

  • Put contact details at the top so it’s easy for them to contact you

  • Tell them only enough for them to want to meet you; tempt them to want to know more

  • You’ve 30 seconds to get their attention, so the key things that will appeal to each employer must appear in the first half of the first page

  • Keep education to a minimum unless there’s a good reason not to
  • A good CV (especially in the communications sector where the majority of interviewers are unskilled and untrained) can have two functions: first, to make the employer want to meet you; second, to set the agenda for the interview by manipulating them to ask the questions you want them to ask. Usually they’ll question from a quarter to half-way down the first page of your CV, so put things you want to be asked about there

  • Make sure your social media profile does you justice. Don’t include anything that could let you down. Some employers search out prospective candidates when compiling shortlists

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